This event is a part of Iceland Innovation Week 2025 Are you building a start-up or scaling your B2B business from Iceland to new markets? This session is for founders and leaders who want practical marketing insights that support real growth – especially when resources are tight and the market is crowded. Join Taktikal and Avilabs as we explore how to position your product, use your home market to your advantage, and build trust in complex B2B sales environments. We’ll share tips, tools, and lessons that helped us cut through the noise and gain traction across borders. You’ll walk away with actionable strategies for positioning your product, earning trust, and scaling from your home market to the world. Speakers: Ólöf Kristjánsdóttir, CMO at Taktikal and Anna Bower Richardson, Marketing Manager and Compliance Officer at AviLabs