​At this inspiring event, Icelandic innovators will share their experiences on the importance of brand identity, intellectual property, and long-term strategy. They will discuss how branding and trademarking support growth, why securing rights early matters, and what it takes to build a brand that stands out — at home and abroad. In the world of innovation, a strong brand is more than a marketing tool — it’s a competitive advantage. A well-defined brand identity, backed by trademark protection, helps businesses scale, attract investment, and expand internationally. But how do innovators pack their ideas and business ideas into a valuable asset? Join us for interesting stories from key innovators, networking opportunities, and a light lunch.